The Savvy Host is a big fan of the coffee and tea traditions supported by Morning Glory Coffee & Tea and proud to share this interesting perspective.
Specialty, gourmet, single origin, organic, shade friendly, fair-trade, the list seems to be endless, but where do the coffees we love, actually come from.
A new shipment of green (unroasted) coffee arrived at our location in West Yellowstone, Montana yesterday. Receiving a shipment always seems tantamount to a miracle considering the distance and intensive labor it takes to grow, process, cup, grade and ship coffee. Almost every day and especially days when we receive a shipment of coffee, I will be asked the same simple (with a complicated answer) question. “Where do you get your coffee?” I am sure that every coffee roasting company in the world will at some point be asked this question.
Like any product, the further from the origin you are the harder it is to track and explain how it gets to your shelf. About 17 billion pounds of green coffee are produced around the world each year with an estimated 20 million people working to bring us our daily cup. The specialty coffee portion of the industry has been a pioneer in the attempt to properly track coffee so as to improve standards of living, product development, sustainability and organic practices. This continuing quest covers 80 countries of origin and hundreds of thousands of farms, co-op’s, processing mills, shippers, importers, brokers and roasting companies.
The majority of coffee roasters in the U.S. do not import/export coffee directly therefore, they are purchasing their coffee from brokers and importers that make it their business to source and sell green (unroasted) coffee. Even if a roasting company works directly with a farm, mill or co-op they will still make their purchase from one of these companies. If a roasting company has the resources they may visit an origin or tour a variety of farms/co-op’s to develop relationships that strengthen the bond and help with tracing and confirming quality and certifications. Having worked for a grower/producer in Hawaii, I cannot stress enough how important it is to make at least one trip to an origin as a coffee buyer or roaster to fully understand the process from the ground up. I am however realistic that many coffee roasters and consumers lack the means to take long trips out of country.
|Rondo Espresso or Cappuccino with Stainless Steel Saucer|
Morning Glory Coffee & Tea Inc is a full service Coffee House and Wholesale coffee roaster in the town of West Yellowstone, Montana. Their mission is to promote world heritage through education, sound and ethical businesses practices and fairly traded specialty products. As a company they provide only the highest quality products and customer service. Be sure to visit them on your next trip to West Yellowstone!
(Or we recommend following our lead and ordering a sampler set of their delicious coffees online!! Try Obsidian Blend - you won't regret it!)
Follow them on Twitter at @MorningGloryCof (we do!!)